Understanding Sales Conversion ratio makes the "NO's" so much sweeter

Being told "sorry we have decided to go with another approach" over and over again used to impact my motivation levels. That was until I understood what my conversion rate was across my critical joint stages in my pipeline - meetings-proposals, proposals to closes.

Understanding the input and output ratios at each stage at great predictability provided an unemotional response to the "no". I knew that the more "no's" the next close was soon to follow.

Something for the junior soldiers out there. Dont sweat the "no's" but understand when the yes is coming.