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Video outbounding?

Sooo, question: I got a VP that's been watching too much LinkedIn influencer content or something of the like, and is pushing us heavy to use video in outbound motions and what not.


I mean I get it, people like a short personal video, but are any of my fellow degenerate SADNESS savages on here using it? Having success? Do you hate that shit?


LMK

💌 Cold Emailing
👑 Sales Strategy
10
GlenRoss
Politicker
+6
Account Executive
I use it and actually like it a lot. Haven’t made a cold call since I started and I book a lot more meetings
komcalpine
Valued Contributor
+3
Corp Account Exec
@GlenRoss can you elaborate? Are you creating a pre-canned sales loft template?
GlenRoss
Politicker
+6
Account Executive
Outreach sequences already built out with a gap and for each account I record a video and use that video for 2-4 people at each account
BCD
Politicker
+6
BDR
Are these tailored videos for each prospect? or just blanket videos?
Incognito
WR Officer
+10
Master of Disaster
Yes! Me! 

granted, I will post a video on my LinkedIn page, Instagram, Facebook page, whatever as a “general” video. I absolutely have my target audience in mind when I make them. Something I know is an issue for them and how I have a solution or advice. 

example (because I sell insurance): people hate insurance and insurance brokers, but they have to deal with us as it is a legal requirement. They hate us because it’s another cost that cuts into their margins. So a few of my videos have literally been titled “insurance sucks! Let’s change that”, or “think we’re all the same?” And then the content is about how I totally get that, and in this shitty market, increased costs are the last thing you need. So here are some ways to make it less shitty or something like that. 

Then I upload it to YouTube, do a cover photo with Canva (go look up Finn McGinley aka the punk rock MBA for advice on how to make the best clickbait thumbs), write out an email giving a brief description of the vid and how it will help, then embed the vid in the email. So it’s general enough to hit some pain points, entertaining, but if they want more detail come find me. Obviously I follow up with a phone call and ask if they saw it and what they did or didn’t like. 

it’s a great way to open the door, and even if they’re throwing the best objections ever, pivot to “well I’d love some advice. What would you suggest I do better? What issues could I address that would really resonate with you?”. Gets them talking. Even if you don’t close that day, you will eventually. 

It also gives you an online presence so you’re not “just another sales person”. I bring up personal experiences to make me relatable.

also, check out This Is Virginia Kerr. She really breaks it down for content ideas, equipment, apps, software, etc. 
MajorB
WR Lieutenant
+4
AE
it's easier than writing an email. i also once had a CEO essentially say, "you should send videos. i don't have time to read your emails, but listening to a video clip is easier."
swerve
WR Lieutenant
+4
Account Executive
I use it and it works. And it will work until all VPs of Sales catch on and force reps to do it half-heartedly and ruin it for everyone. 
Incognito
WR Officer
+10
Master of Disaster
There is some seriously bad shit, for sure. I don’t need to see another boring white dude in front of a company logo reading a corporate approved script ⚰️
Oboy77
Arsonist
+8
Workspace Consultant
Sadly, that is what the higher-ups want, corporate branded videos. It is frustrating.
She_Ra
WR Officer
+2
Senior National Enterprise Executive
Hey there! I'm gonna start off by saying that using video in my interactions (prospecting, follow-up's, and throughout the sale cycle) have been very positive.  These have been used in traditional industries like financial services, banking, hedge funds, commercial real estate, valuations, etc. and I've received a lot of receptiveness and people asking me how I got into using video (no kidding).  I use video in my emails, text messages and linkedin messages. The ultimate goal is to create an immediate connection with my audience, and to stand out and cut through the noise.  The worst thing is people don't respond. But we're in sales so who cares, right? What I've done to get myself comfortable to using video is consume tons of info from companies such as: Vengreso, Vidyard, Dubb, and also follow Morgan Ingram (who I believe has a video here). There are definitely a couple of do's and don't's that can make your video feel easy to do.  Morgan has awesome tips on it.  So far I love using video for sales. Let me know if I can help you or support you in any way. Good luck. 
Incognito
WR Officer
+10
Master of Disaster
Oooo what apps do you use? Currently using teleprompter, videoleap and kapwing but fuuuccckkkkkk kapwing is annnoying for subtitles. Got a better suggestion?!?

also started simply using the reels app in Instagram because the filters are amazing. Like, I don’t even have to really put on makeup to look like I put on makeup 😂 
ThebumpGiver
Account Executive
Go have a look at Loom, amazing to record your screen and you also get a notification when they watched your content :) 
Show 4 more replies
Oboy77
Arsonist
+8
Workspace Consultant
This is awesome, thank you.
E_Money
Arsonist
+8
Outbound Sales Manager- US
I use it for warmer prospects to show demos of the product etc. Not a fan of the cold outbound video, waste of time
TophDawg
Catalyst
+2
Sales Rep/AE
makes sense, ive been doing it for cold only and just find i add extra bullshit filler
SalesPharaoh
Politicker
+8
AM BDR
Interesting
310_2_503
Good Citizen
Account Executive
Same. My biggest concern using for cold outbound would be email deliverability attaching a video. A lot of time wasted for something that a lot of spam filters will block. 

wrapped in the middle of a sequence after you’ve already “made it through” might work though. 
closedwon
Politicker
+7
Senior Director of Sales
If it’s an inbound lead and I can’t get a hold of then...maybe. My buyers are not the type you send video to unless you maybe show a quick demo.    

I expect from sales/marketing trying to get my attention. 
TophDawg
Catalyst
+2
Sales Rep/AE
I agree, I think many of my buyers would find it almost juvenile, maybe desperate. time and place for sure.
WallofSound91
Global Enterprise Account Executive
I've yet to do videos - but after reading the thread, I am considering it. I've used pictures to be more personalized. The pictures are relatable to my email's content and have been quite successful in getting contacts and meetings.
JuicyKlay
Politicker
+9
AM
I use it a ton but only get great results with LinkedIn video messages. 
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