The War Room
Question
Post

What's your favorite CRM?

Here's a list of what I've used so far, in order of favorite to least favorite:


Close

Salesforce

Hubspot

Highlevel


And why is your favorite your favorite? I love Close because I can see and make all my calls/emails/texts in one place, plus it's really easy to create different views.


And I hate Highlevel because its UI design looks horrible.

🤓 Sales Tech
☁️ Software Tech
18
CadenceCombat
Tycoon
+13
Account Executive
Salesforce but only because that's mostly what I've been exposed to. Hubspot doesn't feel like an adequate substitute for Salesforce as a CRM. Very limited experience using Microsoft Dynamics...
Va
VardyParty
Good Citizen
Account Executive
I always thought hubspot was something used in addition to salesforce...we have it merged with our salesforce and use it to track email openings etc...really useful for helping target interested prospects 
CadenceCombat
Tycoon
+13
Account Executive
You can use it that way as well but some orgs with less resources/budget sometimes opt to make Hubspot their primary CRM.
wahmsales
WR Officer
+10
SDR
I think Salesforce is decent but it would take me forever to make and log a call. I never did find a good dialer to integrate with it. How would you make calls?
CloudGod
Regional Sales Executive
InGenious is a great one, if you haven't tried that already.  Point and click, auto logs and then you can add notes before saving. 
Show 7 more replies
salesnerd
WR Officer
+16
Head of Growth
I've been messing around with HubSpot's CRM a lot more recently and I gotta say, I'm quite impressed with the improvements they've made even in the past year. 

I wouldn't be surprised if HubSpot takes over a huge chunk of Salesforce's market share over the next 5 years. 
SalesPharaoh
Big Shot
+10
AM BDR
Sequence feature is the 💣
LittleMorocco
Fire Starter
+1
SaaS Inside Sales
Marketing softens 'em up with an outbound campaign and I follow up with role-specific sequences. Don't forget to include that "meetings" link, I get a lot of use from it these days. 
Show 6 more replies
Jferg
Fire Starter
+4
Director of Sales
Big HubSpot Fan!
Salespreuner
Big Shot
+11
Regional Sales Director
Me too, after Salesforce, for that matter
CadenceCombat
Tycoon
+13
Account Executive
Interesting
wahmsales
WR Officer
+10
SDR
What updates to Hubspot are you loving?
salesnerd
WR Officer
+16
Head of Growth
It just feels more... natural now. I can't point to any specific features, it just seems like they have involved salespeople in the development now instead of trying to force a marketing tool onto salespeople.
Show 3 more replies
Maddox
Founder
I stopped using HubSpot a little more than a year ago maybe I should take a look again. Thanks
Salespreuner
Big Shot
+11
Regional Sales Director
Yes, improvements have been good. 
RB
RBO
Executive
+3
Sales Manager
I've always used SFDC and had to make the switch to HS at my current company. Absolutely hate it but wondering if it's because it was set up by non sales people on our end.
Salespreuner
Big Shot
+11
Regional Sales Director
Indeed it's a good one too. Using it for 2 years
exec
Catalyst
+5
Account Executive
I never understood why anyone would try to use a tool other than Salesforce... obviously cost-savings is the benefit but why the hell would you trust your customer data and long-term conversational history in one of these small fish crm's that could fold at any given moment. maybe hubspot is the outlier because they've proven their value in their other product suites, but still - SFDC always seems like a reasonable investment with proven ROI.
bigtuna
Good Citizen
Enterprise Account Executive
SFDC 4eva. Back in the early days it was Netsuite. If you used Netsuite to manage leads you are an OG, and have a special place in my heart. One love people
jefe
Politicker
+8
Sales Director
Ahhh NetSuite, almost forgot about them!
TeamNZbattler
Opinionated
+4
Account Manager
When you say early days how many years ago? My company only uses Netsuite. At times it's painful
bigtuna
Good Citizen
Enterprise Account Executive
@Postindirt 2012, my friend. Your company uses Netsuite as its primary CRM? They must spend money with Oracle... and they just threw it in for free.
Show 1 more replies
Salespreuner
Big Shot
+11
Regional Sales Director
Sfdc +1
courtchella
Good Citizen
SDR Manager
I worked for NetSuite - that CRM is an absolute nightmare.
Incognito
WR Officer
+11
Master of Disaster
Not the shit my company made up. “AI” my ass. 

I got cold called by sales force once. I have no idea if it’s good or not but I for damned sure gave them the direct line to every ass in marketing who is responsible for the shitshow we currently have going on. Yes. If you can figure out who I am and cold call me with better CRM, I will definitely give you the same courtesy 😂
theCommishioner
Opinionated
+6
Account Executive
My first job out of college had its own custom-made CRM. Mind you this is a company with billions in revenue. That shit was the worst
Incognito
WR Officer
+11
Master of Disaster
My company also has billions in revenue 🤔
Show 2 more replies
wahmsales
WR Officer
+10
SDR
I'm so curious about the company you work for! lol
Incognito
WR Officer
+11
Master of Disaster
hahaha what's the saying? that's for me to know and you to find out ;)

also, fuck marketing. 
Show 1 more replies
Da
DaveFromCollege
Notorious Answer
+7
Account Executive
Currently using NetSuite :(
Salesforce is not the best CRM for most companies that have it, but man I just want the tried and true. I know the UI 10x better than any other CRM
I'm in my mid 20s but hate how I am getting like my old man...
funcoupons
WR Officer
+12
that's queen coups to u
We use Pipedrive, I quite like it. 
wahmsales
WR Officer
+10
SDR
Have you used anything else before?
Salespreuner
Big Shot
+11
Regional Sales Director
Thanks. Would like to suggest it as well. Any idea is it better than hubspot?
closedwon
Politicker
+7
VP Sales
Depends on company size and collaboration across departments.  

I’ve implemented Salesforce and Hubspot Enterprise.  

SMB - For ease of use for admin and front line employees, Hubspot hands down. Replaced Salesforce with HubSpot for 80 person company and everyone was more engaged because we didn’t need a SF Admin to rely on.  

Enterprise - Salesforce 
GraceDaleEnterprises
Good Citizen
+2
Enterprise Sales Executive
Not netsuite
QuarterlyQuota
Director of Business Development
Has to be Salesforce at #1 here. Tried and true system, and only improving in terms of their additional capabilities (Korn Ferry Sell integration, CPQ compatibility, Salesforce Einstein, etc.)

If your business has yet to make the move from Netsuite or similar (Netsuite still has a special place in my heart I swear...), it's time to bring it up to your ops or implementation team.

They will thank you in the long run, I swear on it.
In.Voice
Territory Sales Manager
I've used Salesforce, Zoho, Hubspot, Pipedrive and now Microsoft Dynamics in my career. At the end of the day, I'd use any of them, as using a solid sales methodology is more important than crm choice and most crms can be configured to suit most sales methodologies. 

That said, I've awarded each crm I've used in my career below....

Best = Salesforce

Value for money = Zoho

Quickest to implement and get sales people using it effectively = Pipedrive

It does the job but UI pretty painful = MD

Mutton dressed as lamb = Hubspot
Salespreuner
Big Shot
+11
Regional Sales Director
Absolutely. Salesforce =✓
nomdeguerre
Valued Contributor
+5
VP of Channel Partner Sales
Pipedrive for sure. The company I work for uses Hubspot, but I think it sucks, so I have my own pipedrive account where I manage everything. The added benefit is if I decide to leave I don't have to worry about all my CRM data, since I have my own.

Also, Salesforce was great in the beginning but have now become a clunky monster.
Tres_Comas
Politicker
+6
Account Executive
Salesforce far and away for me. I've unfortunately used Hubspot before and it didn't compare. 
SalesPharaoh
Big Shot
+10
AM BDR
I haven't tried anything except Hubspot.
unsubscribe
Old School Bravo
head of sales
Pipedrive! It's super easy for SME companies and start-ups - and you get a decent reporting features, although it's not a SalesForce level 
Jnye
Enterprise account executive
The only correct answer is Salesforce and if you think differently, blame your implementation partner or whoever internally is responsible for implementation. 
mi
missyd
Good Citizen
Account Executive
I've used Hubspot, Salesforce, and Dynamics. I like Hubspot for the various uses whether it's sales or marketing it's features are all in one. I like Salesforce for it's ease of use and power abilities. Dynamics is a disaster in my opinion. 
In.Voice
Territory Sales Manager
Agreed and I also think I'll be pleasantly surprised at the work Hubspot have out into their system (based on mostly favorable reviews about it on this thread) 
beachNsales
Politicker
+4
Account Executive
Hubspot is great. Salesforce is only as good as your admin. Ever used SAP crm 360? That might be the worst crm on the planet. 
In.Voice
Territory Sales Manager
I used Hubspot in 2018 so I'm a fair way out of touch about Hubspot's current feature set. I remember it being 60% there on the sales side and more advanced on the marketing. As its built for inbound marketing it just seemed restrictive back in the day. Whereas Zoho, at the same time, could accommodate much more customisation. 

Fair point about SF as good as admin, that point is true for any system as well I feel. 

Have never used SAP CRM 360 and just on that "vacuum-cleaner model" name itself I am happy to avoid haha
beachNsales
Politicker
+4
Account Executive
thats fair about CRM admins. SAP also has CRM fiori, also terrible. 

I just got on hubspot at the end of 2020 and I think its great. It seems easier to get up and running than SF. SF is king though, probably will always be too. 
Salespreuner
Big Shot
+11
Regional Sales Director
Hmm, may be. Been good with sfdc more than with hubspot. Customized reports especially
SavageCid
Executive
+2
Manager
Used the following, and here are personal pros+cons of each:

SFDC
pro = ease of use + automation
con = no sequence feature

Apollo
pro = prospect a contact on SalesNav -> enroll in sequence with 2 clicks
con = really bad data in their existing database (scrape linkedin)

HubSpot
pro = workflow automation + sequences
con = UX (contacts + deals will revert back out to broader views)
fuzzy
Notable Contributor
+21
CMO (Chief Meme Officer)
"This post is sponsored by, NetSuite, by Oracle" ;) gah I'll never use them for just how much they hammer ads
salesman
Account Executive
For simply calling/email prospects I do enjoy SalesLoft because I can see all my history right there. But for sorting things like hot leads vs. cold leads I haven't found a good way to do this in SalesLoft without having them in a Cadence. 
007
Founder, CEO
For larger companies, Salesforce + Outreach or Salesloft. Smaller orgs I’ve found Pipedrive to be solid.
Salespreuner
Big Shot
+11
Regional Sales Director
Cool. Thanks for clarifying! 
DialAndSmile
Strategic SDR
Sales force - as long as it is configured well. I’ve worked on some clunky ones in the past... but not lightning. Only classic :-) 
freightslinger
Good Citizen
Chief Revenue Officer
Salesforce is the best - I have also used Pipedrive   Zoho  Goldmine  and Sugar   Would like to see something as good as SF without being so cumbersome.  
businessdevelopment
Opinionated
+1
Business Development
From my experience:

Salesforce for enterprise/large companies - big fan!

For small business, Hubspot is great, and very affordable.
mosales
Praised Answer
Account Executive
I’ve only used Hubspot and Salesforce and both have their strengths however Salesforce is definitely the standard. When it comes to reporting, tracking deals, plugins, etc...Salesforce is the way to go.

Hubspot is good for startups that target startups and SMB’s because it’s a combo of CRM plus marketing and the UI is easy enough to navigate and run campaigns but once you you get to larger enterprise deals, it gets messy
tjk
Old School Bravo
Sales Director
Right now we are using hubspot and it lacks a lot of the features that I need.
sm
smgasb92
Contributor
+1
Senior Channel Account Manager
Like what?
peter
Account Marketing Manager
Every company I've ever worked for uses SFDC. I'm loyal now
Salespreuner
Big Shot
+11
Regional Sales Director
That's great! Big sfdc fan!
Jnye
Enterprise account executive
Anyone that doesn’t say salesforce. Blame your implementation team. 
wahmsales
WR Officer
+10
SDR
@Jnye I once worked for a company that used Salesforce and it was meh. I'd love to give it another shot if it were set up well!
Jnye
Enterprise account executive
It’s all based on the initial set up and continuous maintenance. It isn’t a set it and forget it, which is where most organizations fall flat. 
FasterPurp
Account Executive
Tough call there as SFDC and Hubspot tend to be the leaders when it comes to a system of record. After being introduced to tools like Outreach.io, Groove, and the sales engagement space It was a night and day difference. From an execution standpoint, doing activity in either SFDC/Hubspot was super manual, lacked visibility to know if my content was relevant and didn't help me close more deals faster. OP being in the SDR space, I imagine UX, automation and an ability to do the most important actions at the best time is a priority, especially at scale if you're selling tech and activity volume is key.  Peep them SEP's brih brih
wahmsales
WR Officer
+10
SDR
When I was using Salesforce I was expected to make 60+ dials a day on top of running demos (full cycle), and I estimate it was taking me half an hour a day just to dial the numbers and then log the calls. We eventually switched to Close, which saved me tons of time, but the admin wasn't such a fan.
Mi
MichaelScottDunderMifflin
Contributor
+1
Account Executive
Did you use High Velocity sales (upgraded version of salesforce)? It has the ability to run cadences, click to call, etc.
sales101
WR Officer
+6
Head of Channel & Alliances
Hubspot is definitely the 'prettiest', but the functionality and integrations out of Salesforce is far better.
Salespreuner
Big Shot
+11
Regional Sales Director
+1 for this. Agree
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