Almost as overplayed as Mariah Carey's "All I want for Christmas"....

We're all about to be (if not already) given the objection "Call me after the holidays/new year" on cold-calls. My usual go to is........


I generally say something along the lines of "Happy to set time up in early January, but before we even do that let's set up a short 15 minute call to see if this even makes since first. That way, if it's not a fit, we don't waste time on a lengthier in-depth demo.:


Just curious to hear how other folks are handling to see if there's a better way than what I currently do.




๐Ÿ“ž Cold Calling
โ˜‘๏ธ Qualification Calls
๐Ÿ™…โ€โ™€๏ธ Objections
16
CuriousFox
WR Officer
9
๐ŸฆŠ
I think what you are doing is pretty good.
funcoupons
WR Officer
6
๐Ÿ‘‘
I try and get additional info from them to determine whether it's a real objection or not.

"Completely understandable...what's keeping you busy this month?" Asked in a casual, lighthearted way. Then be quiet.

They'll fill the silence with either "we have xyz projects going on" or they'll get flustered because they have no intention of taking your call and just want you to get off the phone.ย 

I also keep in mind that a lot of industries are legitimately busy or shut down in December - this is the case for many professional service offices like accounting/law firms, anyone in hospitality/events, and schools. Use common sense and don't ask a school why they can't take a call in December or you'll sound like a moron.
SaaSam
Politicker
2
Account Executive
Exactly and then when you sense that they're flustered you can call them out. Obviously not in a dick way but it helps to bring that shit out in the open. Sometimes even turns into a decent amount of discovery.
funcoupons
WR Officer
5
๐Ÿ‘‘
Yup. If it's a general "oh I'm always busy" or some BS like that I call it out right away and ask them directly if this is a conversation they see the value in having. Sometimes they admit that it isn't but will at least give a reason and I can determine whether it's worth fighting then and there, if I should go at them another time, or ditch the lead completely.ย 

On the other hand, if they say that "yes I'm interested but it's just a horrible time" I can build a lot of rapport by sympathizing and then asking them to tell me when I should call back for the appt.ย 

For the rookies: never try and force an appointment when the prospect's admitted they truly don't have the time/headspace, easiest way to piss them off and burn the lead completely.
SaaSam
Politicker
1
Account Executive
Yes ma'am, it's not the "no" that is important but the "why" behind it.ย 
jefe
Arsonist
1
๐Ÿ
Sage words, coups.

Great approach. The friendliness of it is key, I think.
Fenderbaum
Politicker
1
Retired Choirboy๐Ÿช•
๐Ÿ˜
Diablo
Politicker
1
Sr. AE
Great points here, loved reading all the responses.
Fenderbaum
Politicker
1
Retired Choirboy๐Ÿช•
Chipmunks
Jewcan_Sam81
Politicker
0
Account Executive
That's actually a really good way to do it, I'm always a proponent of trying to use the "just to have the info in your back pocket" approach to prospects that wanna push out a meeting for a while
dwightyouignorantsale
Politicker
0
Account Executive
I really like this approach actually. Iโ€™m going to steal it lol.
buckets1
Politicker
0
AE
I use the same thing as any other time a prospect pushes me off. โ€œHappy to do that...but before I put a reminder in my calendar can I ask you a blunt question? Typically when folks ask me to call them at a later time, itโ€™s really just a polite way of saying theyโ€™re not interest. Is that whatโ€™s happening here?โ€ Tone matters here. This works wonders for not filling your Jan with follow up for prospects who never intend to buy.
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