This is easily the best sales book I have ever read (previously was Jeb Blount's objections or Sales EQ). I'm not sure what it is, John just explains thing in a simple, easy to understand way with some great anecdotes. I was hooked from the first chapter about the QBR. I think I FINALLY understand what value selling really means and tactical ways to implement it. I would love to hear some opinions and start a book club-esq discussion.
Have you read it? What did you like? What did you dislike? Why do you think it's an effective read or not? Were there any golden nuggets that helped you close a deal or land something else significant?