Unsubscribes hurt. Every time a lead dies, a pipeline shrinks, and a salesperson exhales a piece of their selling soul.
But then there are times when all you want to do is kill a lead. When you'd go out of your way to instruct an annoying prospect how to click on an unsubscribe button step-by-step just to make sure you never have to waste time trying to close their no-budget-having butt ever again. This is one of those times.
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