Do you ask customers for a Gartner Peer Review?

My company is on a mission to get 5 star Gartner Peer Reviews. I've already put loads of my contacts in so the team can contact but the push is very big and falls on sales teams to follow up. Not just any reviews, to ensure we only get 5 stars reviews and you need to really ensure that the customers only leave 5 star reviews.


Is this what happens in other orgs too?


I feel like this shouldn't lie with sales but really support and product team to deliver an innovative and a working solution and great support. And marketing to get the reviews in for the most part with help of sales if needed.


It's like I should be chasing deals... Not Gartner whatnots. Can't other people do their jobs?

๐Ÿ“Š Metrics
๐Ÿ’พ Product
16
Beans
Big Shot
5
Enterprise Account Executive
We just started this push too, their rationale is we should have the best relationship to ask.... very very inaccurate.
pirate
Big Shot
4
๐Ÿฆœโ˜ ๏ธ Account Executive
It's so weird huh. Like yeah I can ask but I will not "force" them to do 5 stars and if customers aren't reviewing then something's off with the offering.
jefe
Arsonist
4
๐Ÿ
I once had to do all the profiles on those sites, and the three owned by the same people had to be different. Kept getting them kicked back for being too similar. It's the same damn software! Of course it's got a similar profile
ZVRK
Politicker
4
Enterprise Account Executive
Yeah, we had a similar โ€œcampaignโ€ for g2 and capterra, but itโ€™s just not sustainable to have the sales team own this. Eventually, it was delegated to marketing.. i donโ€™t think that sales should be responsible for this.
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
Nah, it's like what should I start forecasting these 5 star reviews now and prospect them. I'm alright thanks
antiASKHOLE
Tycoon
1
Bravado's Resident Asshole
only if it's in salesforce.
Justatitle
Big Shot
4
Account Executive
Gartner is ass and if you get 1 opp generated through this I'd be shocked
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
I probably would get negative one opp from the miserable communications they'd like us to send out to customers
Revenue_Rambo
Politicker
4
Director, Revenue Enablement
If your company wants 5d they will typically have to โ€œincentivizeโ€ customers to do so which defeats the authenticity of the review.

A company with 5 star rating is stuffing the box. Give me the company with a solid 4.2
jefe
Arsonist
5
๐Ÿ
100% agree. I didn't trust the roofers with 10/10, but liked the guys with 9.something that responded to the bad reviews
CuriousFox
WR Officer
3
๐ŸฆŠ
Like a JD Power award ๐Ÿ˜†
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
Yeah but then most competitors rank better so I guess they try to prove something but that's effort wasted
Revenue_Rambo
Politicker
2
Director, Revenue Enablement
I guess itโ€™s the canโ€™t beat em join em mentality
pirate
Big Shot
0
๐Ÿฆœโ˜ ๏ธ Account Executive
Mmm Gartner says jump off the cliff so we all jump down the cliff
TennisandSales
Politicker
4
Head Of Sales
yeah i hate this shit. I dont think these types of reviews are as valuable as marketing thinks they are anymore.

and to only collect 5 start reviews is NOT a good strategy. If im looking at buying ANYTHING and i ONLY see 5 start reviews, thats a red flag and I look elsewhere.
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
Were they ever valuable?
Yeah I think people are trying to not get fired and this is not the way to do it
jefe
Arsonist
4
๐Ÿ
I hate these pushes - just the worst.

Been a long time since I had to do anything like this.
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
Yeah it's ridiculous
braintank
Politicker
3
Enterprise Account Executive
My old org did this.
What we found most successful was putting a link to write a review in our release notes email, since that goes to all customers.
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
That's brilliant.
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
That's actually pretty smart
braintank
Politicker
3
Enterprise Account Executive
Of course it is, it was my idea ;)
Pachacuti
Politicker
3
They call me Daddy, Sales Daddy
Gartner is 100% pay to play. Hard for me to take them seriously.
pirate
Big Shot
1
๐Ÿฆœโ˜ ๏ธ Account Executive
Agreed
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
Yeah, no. The best team to manage customers will be whoever is working with them once they start hitting their KPIs. That's generally some distance from a sales cycle, and really should be in the hands of customer success. They'll know which customers are going to leave those critical reviews.
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
If only our customer success was on that level
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
Well, that's on them. It's exhausting having sales fix other broken departments.
Kosta_Konfucius
Politicker
2
Sales Rep
Got told to, but I donโ€™t
pirate
Big Shot
0
๐Ÿฆœโ˜ ๏ธ Account Executive
Nah I don't
poweredbycaffeine
WR Lieutenant
2
โ˜•๏ธ
Garbage.
pirate
Big Shot
0
๐Ÿฆœโ˜ ๏ธ Account Executive
Pure poo poo
SalesBeast
Politicker
2
Sales Leader
We were pushing recently for them too. I think they might even have a program themselves in place for pushing for reviews and give giftcards to people as incentive for clients that fill them out.
I think theyโ€™re worthless in generating leads.
pirate
Big Shot
0
๐Ÿฆœโ˜ ๏ธ Account Executive
It's negative effect on generating leads if I were to do it
HVACexpert
Politicker
1
sales engineer
What a strange strategy
pirate
Big Shot
1
๐Ÿฆœโ˜ ๏ธ Account Executive
I feel like people have lost their smarts
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