pirate

Account Executive

Do you ask customers for a Gartner Peer Review?

My company is on a mission to get 5 star Gartner Peer Reviews. I've already put loads of my contacts in so the team can contact but the push is very big and falls on sales teams to follow up. Not just any reviews, to ensure we only get 5 stars reviews and you need to really ensure that the customers only leave 5 star reviews.

Is this what happens in other orgs too?

I feel like this shouldn't lie with sales but really support and product team to deliver an innovative and a working solution and great support. And marketing to get the reviews in for the most part with help of sales if needed.

It's like I should be chasing deals... Not Gartner whatnots. Can't other people do their jobs?

📊 Metrics

💾 Product

35 comments

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Beans

Big Shot

Enterprise Account Executive

We just started this push too, their rationale is we should have the best relationship to ask.... very very inaccurate.

pirate

Big Shot

Account Executive

It's so weird huh. Like yeah I can ask but I will not "force" them to do 5 stars and if customers aren't reviewing then something's off with the offering.

jefe

Arsonist

🍁

I once had to do all the profiles on those sites, and the three owned by the same people had to be different. Kept getting them kicked back for being too similar. It's the same damn software! Of course it's got a similar profile

ZVRK

Politicker

Enterprise Account Executive

Yeah, we had a similar “campaign” for g2 and capterra, but it’s just not sustainable to have the sales team own this. Eventually, it was delegated to marketing.. i don’t think that sales should be responsible for this.

pirate

Big Shot

Account Executive

Nah, it's like what should I start forecasting these 5 star reviews now and prospect them. I'm alright thanks

boredAnti

Tycoon

That One Guy

only if it's in salesforce.

Justatitle

Big Shot

Account Executive

Gartner is ass and if you get 1 opp generated through this I'd be shocked

pirate

Big Shot

Account Executive

I probably would get negative one opp from the miserable communications they'd like us to send out to customers

Revenue_Rambo

Politicker

Director, Revenue Enablement

If your company wants 5d they will typically have to “incentivize” customers to do so which defeats the authenticity of the review.

A company with 5 star rating is stuffing the box. Give me the company with a solid 4.2

jefe

Arsonist

🍁

100% agree. I didn't trust the roofers with 10/10, but liked the guys with 9.something that responded to the bad reviews

CuriousFox

WR Officer

🦊

Like a JD Power award 😆

pirate

Big Shot

Account Executive

Yeah but then most competitors rank better so I guess they try to prove something but that's effort wasted

Revenue_Rambo

Politicker

Director, Revenue Enablement

I guess it’s the can’t beat em join em mentality

pirate

Big Shot

Account Executive

Mmm Gartner says jump off the cliff so we all jump down the cliff

TennisandSales

Politicker

Head Of Sales

yeah i hate this shit. I dont think these types of reviews are as valuable as marketing thinks they are anymore.

and to only collect 5 start reviews is NOT a good strategy. If im looking at buying ANYTHING and i ONLY see 5 start reviews, thats a red flag and I look elsewhere.

pirate

Big Shot

Account Executive

Were they ever valuable?
Yeah I think people are trying to not get fired and this is not the way to do it

jefe

Arsonist

🍁

I hate these pushes - just the worst.

Been a long time since I had to do anything like this.

pirate

Big Shot

Account Executive

Yeah it's ridiculous

braintank

Politicker

Enterprise Account Executive

My old org did this.
What we found most successful was putting a link to write a review in our release notes email, since that goes to all customers.

Sunbunny31

Arsonist

Sr Sales Executive 🐰

That's brilliant.

pirate

Big Shot

Account Executive

That's actually pretty smart

braintank

Politicker

Enterprise Account Executive

Of course it is, it was my idea ;)

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Gartner is 100% pay to play. Hard for me to take them seriously.

pirate

Big Shot

Account Executive

Agreed

Sunbunny31

Arsonist

Sr Sales Executive 🐰

Yeah, no. The best team to manage customers will be whoever is working with them once they start hitting their KPIs. That's generally some distance from a sales cycle, and really should be in the hands of customer success. They'll know which customers are going to leave those critical reviews.

pirate

Big Shot

Account Executive

If only our customer success was on that level

Sunbunny31

Arsonist

Sr Sales Executive 🐰

Well, that's on them. It's exhausting having sales fix other broken departments.

Kosta_Konfucius

Politicker

ERP Sales

Got told to, but I don’t

pirate

Big Shot

Account Executive

Nah I don't

poweredbycaffeine

WR Lieutenant

☕️

Garbage.

pirate

Big Shot

Account Executive

Pure poo poo

SalesBeast

Politicker

Sales Leader

We were pushing recently for them too. I think they might even have a program themselves in place for pushing for reviews and give giftcards to people as incentive for clients that fill them out.
I think they’re worthless in generating leads.

pirate

Big Shot

Account Executive

It's negative effect on generating leads if I were to do it

HVACexpert

Politicker

sales engineer

What a strange strategy

pirate

Big Shot

Account Executive

I feel like people have lost their smarts