Shouldn't this have taken place before any investments?
ProteinFart
Contributor
1
ISR
Brah, I’m just a rep. Not sure which big wig decided to make this their baby.
hh456
Celebrated Contributor
3
sales
I love @poweredbycaffeine but Intent data is not bullshit. It's a way to look around the curve. But if you don't have the proper nets and funnels (and spend, lets be honest) to do anything with it, it's useless.
Don't get into it if you aren't ready to spend well into the 6-7 figures on sales & marketing.
InQ5WeTrust
Arsonist
2
No marketing, mayo isn't an MQL
What are some of the key followup areas to invest in Grizz?
My company is looking at intent data atm
hh456
Celebrated Contributor
3
sales
Advertorials on the publishers they’re reading Ads in those publications Ads on the ip’s they’re consuming content from geofence their property over the top ads cross track their device id’s and deliver ads on their phones/laptops specific to their company intent & at home on their tv’s billboards on the highway exit closest to Corp hq Ppc seo linkedin ads landing pages white papers abm Hubspot enterprise (probably best) make a podcast sponsor an in person event they’re attending or sponsoring as well, send a team Dedicated bdr team
that’s what I can think of top of mind. If you’re spending money to take advantage of gravitational lensing, don’t go cheap on the back end.
InQ5WeTrust
Arsonist
3
No marketing, mayo isn't an MQL
Thank you for this Grizz!
cw95
Politicker
1
Sales Development Lead
Google says no but try bro.
ProteinFart
Contributor
0
ISR
It’s currently in use and I find it useless. Was hoping to see whether anyone actually has success with it.
MCP
Valued Contributor
1
Sales Director
It’s like porn mags. I like it for the articles.
skyhawk
Opinionated
1
SDR
We used them last year at my company. Their presentation and promises made seemed great, but we didn't get great results. We were getting better results from cold outbound.
Diablo
Politicker
0
Sr. AE
No sure about the Intent Data, but they do have great bunch of customers. If you company has invested, they must be a synergy, right?
18 comments