First 90 days as new sales director...

Good morning war room!


Update to my original post - https://bravado.co/war-room/posts/i-received-an-offer-it-s-lacking-information-discussed-with-recruiter-and-company-advice/comments/333766


I decided to take this job offer after a few back and forth convos regarding commission and benefits.


Without wasting time, I want to be prepared and hit the ground running come my start date of January 3rd.


For context, this is a sales director role for a contract manufacturing company in the dental space. On-site manufacturing and logistics with a lot of employees having been there for many years through multiple leadership changes.


Outside of the standard onboarding/product training, I want to accomplish the following in first 30 days:


1) Meet n Greet with entire staff (only about 25 employees at this location). Get to know everyone on a personal level and help develop a culture. This company has lacked consistency in leadership and there's a ton of opportunity to leave a positive impression on the staff.


2) Understand our enterprise clients. Majority of our sales come from the same 6 companies. Why do they like us? What do we do really well? Where can we improve?


3) Try to sit in on any meetings with these clients. They work directly with the CEO (he's out of europe, I am east coast US).


4) Obtain list of all previous customers who have worked with us in the past but no longer do and begin reaching out to re-engage. Where did we drop the ball to lose their business?


5) Develop cadence for weekly meetings with Managing Director and our Global Operations Director (Europe). Get an understanding of why previous sales directors here haven't worked out. Was it lack of resources? Were they just incompetent?


I'd love to hear from other managers/directors on what goals they try to accomplish in first 30, 60, 90 days when taking a new leadership position.


TY!

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13
Kosta_Konfucius
Politicker
4
Sales Rep
Not in leadership but found a post about creating a 30/60/90 while interviewing for a leadership role. Hope this helps!

https://bravado.co/war-room/posts/sales-management-interviews-30-60-90-plans
detectivegibbles
Politicker
2
Sales Director
Ah I totally forgot about this post. Thanks Kosta.
alonzoharris
Politicker
1
Partner Manager
Kosta the Klutch
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
First off, congratulations! I like your list very much. You are addressing the customers that left from the customer's perspective - I'd do the same thing here that you plan to do regarding the ones you do business with; ask internally. I'd also review deal loss, where a company didn't decide to go with your business. What caused that decision?
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
That's a good plan. Recognize you won't change company culture, at least not in the first 30 days.

I suggest trying to be the guy they feel they can rely on - be on time, be prepared, contribute - but not too much (sometimes less = more), listen & learn.
TennisandSales
Politicker
0
Head Of Sales
i like how you did NOT include making major changes in this plan.

I hate it when new leaders try to change everything up without understanding it all first.

keep us posted on how this goes.
punishedlad
Tycoon
0
Business Development Team Lead
Also not in leadership, but I think your list here is super solid and I would appreciate it if a new leader came into my org with a similar plan.
CuriousFox
WR Officer
0
๐ŸฆŠ
CONGRATULATIONS BB!!!!! โ€ผ๐Ÿˆโ€ผ
Binner82
Fire Starter
0
VP Europe
Firstly, many congrats and it sounds like you can make a real impact on this organisation.

Solid list of stuff. Any good leader in this situation will listen intently and open up channels of communication before acting. You are doing absolutely the right thing.

I would have a plan to be communicative on โ€œwhatโ€™s going on at corporateโ€ what are the CEO and crew thinking, whatโ€™s the upcoming stuff on the horizon that you can share with the team on the east coast.

You will earn trust this way, good sellers buy into the mission and want to know company direction and a view from the top.

Iโ€™d wager that (based on your list) this communication hasnโ€™t been strong previously.

GL!
Lambda
Tycoon
0
Sales Consultant
Congrats man! I am not the best resource for this but whatever you decide to do remember you were hired for a reason
spaceman
Contributor
0
Sales
+1 on meeting/getting to know customers. Love that you have that in there.

Seems like most sales leadership Iโ€™ve met/heard that didnโ€™t work out, their kiss of death was not understanding their customers and not having personal relationships with atleast a handful of them.
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