Is Sales Development more of a sales function or marketing function?

Most of the time Sales Development rolls up to Direct Sales but sometimes it rolls up to Marketing. In your opinion, which one makes more sense and why? How have you seen the sales development function change depending on if it’s part of marketing or sales?

Is sales development more like sales or marketing?

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👑 Sales Strategy
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Outsourcing sales development

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SDR/BDR under Sales or Marketing

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🤓 Sales Ops vs. Marketing 🤡

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