TLDR:
My Boss put me on a brand new product. The entire team involved (My Boss (VP), Marketing Director, Director of Sales, SDR) has different definitions of the value proposition for the product. Boss doesn't think it's an issue. Is this okay?
POST:
Basically, I got put on a new product and my title was transitioned from an AM to an AE. Not a big deal (before I was more of a full-cycle sales rep vs an AM).
The product came out of beta at the beginning of Q4 - we had no marketing collateral, sequences, competitive analysis, nothing. Completely fresh.
But, as we have started to outbound and learn more about this industry (which is immensely saturated with competitors) we still have not agreed to a singular value proposition (on top of differentiators, objection handling, thorough persona buildout). This is for marketing personas.
When I asked my VP, he said (paraphrased) "We just need to get out there and sell. We're learning so much as we complete and outbound this product that one concrete value proposition isn't needed"
And, like.... I disagree? Am I being too uptight about this?
I feel like everyone should know the value proposition, differentiators, competitive talking points, persona pain points, etc. like the back of their hand. All the same across the team to have confidence when outbounding.
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