What are the top sources of lead generation for a test management/test automation SaaS product?

๐Ÿ”Ž Prospecting
๐Ÿ‘‘ Sales Strategy
โ˜๏ธ Software Tech
5
poweredbycaffeine
WR Lieutenant
5
โ˜•๏ธ
Question 1: Do you not have a demand gen or marketing team?

Question 2: If we tell you, are you actually going to do anything to capitalize on the information?

If you donโ€™t have a demand gen or marketing team then youโ€™re going to waste precious selling hours trying to set up campaigns and/or trying to be a marketer.

Letโ€™s instead start here: where are you already fishing?
unclespacejam
Politicker
4
ur dadโ€™s brother
Would be worthwhile seeing if internet has somethkng
oldcloser
Arsonist
2
๐Ÿ’€
There's a thought
HVACexpert
Politicker
2
sales engineer
Crazy talk
unclespacejam
Politicker
3
ur dadโ€™s brother
JC Pollip told me it works actually soโ€ฆ
jefe
Arsonist
2
๐Ÿ
I've been wondering about this newfangled interwebs thing I've been hearing about... Any good?
unclespacejam
Politicker
2
ur dadโ€™s brother
Itโ€™s is. They even have a talking machine u can ask questions and it give u answers
jefe
Arsonist
2
๐Ÿ
I gotta get me one of 'em!!
oldcloser
Arsonist
3
๐Ÿ’€
Same as any lead gen for any SaaS product.
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
You sure about that?
oldcloser
Arsonist
3
๐Ÿ’€
Or my name ainโ€™t Vivek. Content, search, SEO, Social, Gartner pubs. Same game, tactically. The twist is finding the intent. Always willing to learn something if Iโ€™m painfully wrong while confident Iโ€™m not.
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
You know I was being facetious. I missed putting the /s.
oldcloser
Arsonist
2
๐Ÿ’€
Actually wasn't sure. But that's the power you carry in here. @Sunbunny31 throws doubt? I'm listening.
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
That's the one thing any forum is missing - tone.
Though I do have a wicked deadpan when needed.
unclespacejam
Politicker
1
ur dadโ€™s brother
Would be worthwhile seeing if internet has something
Justatitle
Big Shot
1
Account Executive
Billboards
17

So you're selling to performance marketing/ demand generation teams (inbound marketing teams)

Advice
12
Is this type of post helpful?
69% Yes
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93 people voted
5

BDR/SDR Lead Distribution to AEs (best practices, software tools etc)

Question
5
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How many of you are into selling software development services? What have you seen work out best from a GTM and lead gen standpoint?

Question
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