What are good to okay metrics for a software SDR to have in these different categories or other metrics.
· Close rate:
· Qualified Rate:
· Show rate:
· Connect: Booking rate:
· Activity: Connect rate:
SS111
SDR metrics
9
Connect: Booking — 20-30%
Activity : Connect —8-10%
Show Rate: 80%
Close Rare: Outside of your control
Qualified Rate: Fully dependent on the org and industry
Activity : Connect —8-10%
Show Rate: 80%
Close Rare: Outside of your control
Qualified Rate: Fully dependent on the org and industry
Thanks:)
20-30% booking on calls with a live connect right?
Right!
Hello there! Welcome to the WR. I hope this community to be as helpful as I have.
All of the above are the usual, leading metrics. However, the vertical you are selling into will have massive, massive effect on what qualifies as a 'good' metric.
Can you provide some further details on the vertical you are selling into?
All of the above are the usual, leading metrics. However, the vertical you are selling into will have massive, massive effect on what qualifies as a 'good' metric.
Can you provide some further details on the vertical you are selling into?
Hey Randy and thank you! And so far it has been :)!
I sell to software companies or start ups that have a mid market toenterprisecustomer success team so directors or vp of customer success or chief customer officer.
I sell to software companies or start ups that have a mid market toenterprisecustomer success team so directors or vp of customer success or chief customer officer.
It depends on the type of the software they are selling!
It will vary from role to role, but the ones you can control are the most important. So focus on improving your connect/booking rate and qualified rate. As an SDR you impact close rates, but can't really move the needle too much.
Aim to convert better and learn how to identify good fit companies and (more importantly) external triggers that would indicate they have a problem that you solve.
Aim to convert better and learn how to identify good fit companies and (more importantly) external triggers that would indicate they have a problem that you solve.
Thanks
How about adding to Activity: Accounts touched
And adding to Activity, prospects added.
I personally primarily look at this along with overdue tasks.
As for all the metrics you mentioned, it really depends on your companies marketing funnel. Hard to compare company to company as measuring success on these can vary wildly minus possibly show rate. If this is below %80 I would be looking and how you are creating value for the prospect.
I personally primarily look at this along with overdue tasks.
As for all the metrics you mentioned, it really depends on your companies marketing funnel. Hard to compare company to company as measuring success on these can vary wildly minus possibly show rate. If this is below %80 I would be looking and how you are creating value for the prospect.
Thank you and do you have anything else I should add.
We also use the People touched / accounts. We think (we are in Spain) that the optimal number si to touch 2.5 people / account / week. It is a secondary metric but can help you to measure the productivity of the SDR.
For the conversion rate, we are trying to create collaboration between AE and SDR so the non converted have feedback to improve next approaches.
For the conversion rate, we are trying to create collaboration between AE and SDR so the non converted have feedback to improve next approaches.
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