When you try to appeal to everyone, you appeal to no one.
The most common myth I hear founders fall into is the idea that their product would be helpful/great/invaluable to everyone.
They convince themselves that they don't need to think about an ideal customer because their product is so amazing, every one or every business is an ideal customer.
But in truth, there is a niche market segment for whom your product or service IS a game-changer.
There's something unique about what you do and how you do it, that makes you more powerful to that audience.
Whether you're a founder, a sales rep, someone looking for a job, a brand new freelancer -- whoever you are! -- figure out YOUR niche.
And then get obsessed with it.
Learn everything there is to know about this very specific problem and the very specific people that face it.
Creating a marketing, sales, and growth strategy will become vastly easier - and a whole lot more effective.
Learn how to dominate that niche and then, only then, expand from there.