How do YOU approach Conferences 2019-AWS reinvent
Whats up ya'll,
My new AE role requires me to prospect/source my own opportunities; now coming from someone who spent years as a BDR/SDR this is EXACTLY how I like it :)
I'm heading to Las Vegas next week for Amazon's AWS reinvent conference. Over the last 6 years, I've read some great books on maximizing conferences (ex Never Eat Alone, this is marketing, & the 4 hour work week). However, most of the strategies in these books are outdated for sales people and have been internalized by competent marketing teams.
Some of these strategies include, but are not limited to:
-Knowing the speakers
-Identifying who's going to be in attendance and building a list of people to hunt
-Create events outside of the conference to bounce people to
-Follow up, etc
As an AE or sales executive, what's your secret sauce for conferences in 2019/2020?
What are you doing that other reps aren't?
Something I've had success with this year is befriending other sales reps at non competing venders and agreeing to text each other leads. This helps expand your reach beyond who you talk to and who comes to your booth.
Furthermore, if anyone is going to AWS reinvent next week lets definitely connect and possibly throw our own dinner/night out with prospects.
Thankful for KD putting this group together and thankful for everyone's input.
Have a great holiday tomorrow!