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Jordan Browne commented on

KPI systems

When it comes to Sales Development, from my perspective, the most important conversation you can possibly have is one that centers on how you’re measuring, KPIing & comping your SDRs.


Before you talk about talk tracks, personalization at scale, competitors, playbooks, objection handling, enablement, training, buyer personas, battle cards, SPIFFs, PIPs, activity metrics, hooks, 10 - 80 -10, whatever … it’s all about KPI systems.


KPI systems, KPI systems, KPI systems, KPI systems KPI systems, KPI systems, KPI systems….


If I had a puppy, I’d name the poor guy KPI system.


If you've got a few minutes on your Lunch Break today, be sure to check out the NEW "Back of the Bus" video below w/ my partners in crime when we were on the Flip The Script Tour Scott Barker + Josh Braun  for Part 1 of… you guessed it… KPI systems. :)

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when/where can we get part II?

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Imran Battla ☁ Putting it out next week :) Excited you'll take a look. Part 2 got pretty heated in a good way!
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Becc, thanks so much for this! Very timely!
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Aleksandra Snesareva So glad to hear!! 
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Part 2 would be great
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This is great Becc!  Curious to hear your thoughts on KPIs / Comp Plans for Outbound BDRs...?
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