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Be Hemmingway. 

As a seller, you must be a wordsmith:


  • It's not a quote, it's a proposal.
  • It's not list/sticker pricing, it's base pricing.
  • It's not cheaper, it's lower cost.
  • It's not looking for a time to chat, it's asking when works to speak briefly.
  • It's not more expensive, it's premium pricing.°*
  • It's not discounting, it's savings.
  • It's not we can help you, it's our customers achieved.
  • It's not circling back up with you, it's are we still on track.
  • Unless it's a competitor, then flip it.


Be mindful of your words. There's actually a lot of #psychology behind the words you choose to say. For example, cheap has a negative connotation, while lower cost is associated with affordable.


The basic guidance is:


  • Less is more
  • Direct is better than indirect
  • Simple words are better than complex language


What other examples are there in #sales ?

Bravo
+2
Brenda Liz Saldana
Territory Manager at Benchmark Products
Great reminder!
Bravo
+1
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3 months ago
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